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INS Media and Promotional Guide

Analytics & Demographics

Information:

Promotional Opportunities

Website Reach

  • Total Users : 16,300
  • Monthly Pageviews : 36,200
  • New Visitors : 14,150

Social Media Followers

  • Facebook : 9,678
  • Instagram : 3,055
  • LinkedIn : 10,253
  • Total Number of Followers : 22,986
  • Total Impressions : 1,320,000
  • Total Reach : 98,895

Social Media Demographics

  • Largest age group : 35-44
  • Female : 85%
  • male : 15%

Email Subscribers

  • Email Subscribers : 49,000+
  • Average Open Rate : 35%
  • Average Clicks Rate : 5%
  • Clicks Thru Desktop or Tablet : 89%

Member Practice Setting

  • Hospital / Acute Care : 31%
  • Home Infusion : 13%
  • Outpatient Care Centers : 12%
  • Home Care : 5%
  • Other : 5%
  • Oncology : 4%
  • Industry : 5%
  • Education : 3%
  • Critical Care : 2%
  • Infusion Center : 2%

Member Position

  • Staff Nurse : 23%
  • Infusion Staff Nurse : 22%
  • Educator : 7%
  • Other : 8%
  • Director of Nursing : 5%
  • Clinical Nurse Specialist : 6%
  • Consultant : 2%
  • Sales / Marketing : 2%

Area of Specialty

  • Infusion Therapy : 38%
  • Vascular Access : 21%
  • Oncology : 7%
  • Other : 7%
  • Oncology : 7%
  • Critical Care : 3%
  • Industry : 5%
  • Education : 3%
  • Medical/Surgical : 3%
  • Neonatal/Pediatrics : 2%
  • Emergency Nursing : 2%
  • Administration : 2%
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