INS Media and Promotional Guide

Analytics & Demographics

Analytics & Demographics

Information:

Website Reach

31,748
Monthly Page Views
26,381
Monthly Unique Pageviews
37%
Returning Visitors
63%
New Visitors

Social Media Followers

9,962
Facebook
1,600
Instagram
6,416
LinkedIn
1,614
Twitter
19,591
Total Number of Followers
6,180
Total Reach

Social Media Demographics

30%
Age Group: 33-44
84%
Female
16%
Male

Email Subscribers

32,629
Email Subscribers
15%
Average Monthly Open Rate
7%
Average Monthly Click Rate
80%
Clicks Thru Desktop or Tablet
20%
Click Thru Mobile Device

Member Practice Setting

41%
Hospital / Acute Care
22%
Home Care
8%
Other
7%
Outpatient Care Center
6%
Industry
5%
Academic
5%
Oncology
2%
Long Term Care
2%
Pharmaceutical
2%
Physician's Office

Member Position

27%
Staff Nurse
27%
Infusion Staff Nurse
11%
Educator
11%
Other
10%
Director of Nursing
7%
Clinical Nurse Specialist
3%
Consultant
3%
Sales / Marketing

Area of Specialty

42%
Infusion Therapy
10%
Other
8%
Critical Care
8%
Medical / Surgical
7%
Oncology
5%
Educadtion
4%
Neonatal / Pediatrics
4%
Infection Control / Prevention
3%
Emergency Nursing
3%
Administration
2%
Older Adults

About INS

The Infusion Nurses Society (INS) is an international nonprofit organization representing infusion nurses and other clinicians  who are engaged in the specialty practice of infusion therapy.

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Contact Us

One Edgewater Drive | Suite 209
Norwood, MA 02062

Phone: (781) 440-9408
Fax: (781) 440-9409
Email: ins@ins1.org

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